A passionate marketers point of view
Management Marketing
Marketing & Branding

Marketing has to evolve along with the Internet to stay relevant

04/29/10 07:46 AM
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One of the reasons I love Internet marketing so much is that what was true yesterday is not necessarily true today. The Internet moves quickly but most organizations are not built for speed and by the time they implement something it could already be outdated. Read More...

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Marketing needs to shift from selling to listening

04/18/10 06:41 AM
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There has been more change in the media world in the last five years than in the previous 500-Pete Horan, President Media and Advertising. We've been talking to people like they're morons and now they're punching our light out -Joseph Jaffe Co-Author "Join the Conversation" I love these two quotes because they speak to the radical shift in marketing that, for some reason, marketers have failed to notice. Read More...
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