Leadership

The dangers of power and not listening to your customers

06/03/10 04:24 PM

The role of CEO brings an element of celebrity as well as power, with all the attendant benefits, temptations, and dangers. Perhaps the biggest dangers is to get too far removed from your customers and pay more attention to your Board than listening to what consumers are saying about your brand. Read More...

Tags: CEO

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Becoming a marketing Linchpin

04/03/10 01:36 PM

I love Seth Godin's books because they challenge me to think more like an unconventional marketer. His latest book Lichpin is so good that I keep a copy on my desk at all times to remind me of what I need to do to ensure that I am indispensable and a marketing Linchpin. Here is a presentation bases on Seth's book because sooner or later we all need to chose a path in the road. Click here to download Read More...

Tags: Linchpin

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