When it comes to
consumers and websites a great motto might be
"instant gratification takes too long". In fact
some research suggests that if websites take
longer than 5 seconds to load consumers will go
elsewhere. So why are so many consumer packaged
goods companies using FLASH within their
websites? Because they are not doing usability
testing and also because some creative person at
a big agency recommended it for show. Here are
some basics for a great consumer product website
experience.Read
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