Internet Analytics
Mindset Media: Is it media with an attitude?
05/03/09 02:26 PM
Study after
study, on large, representative samples, shows statistically
significant correlations between mindsets of consumers and purchase
behavior. People with high self-esteem are more likely to drink
premium coffee. Altruists floss more, and deliberate people pay off
their credit cards more regularly. Pragmatists like minivans, but
station wagons appeal more to spontaneous types. And highly open
people buy organic foods at nearly three times the rate of the
general population. Mindset Media
lets
advertisers define their targets on 21 standard
elements of personality and then reach those
targets on a mass scale in simple online media
buys. Use their proprietary ad targeting
technology to reach millions of people with the
Mindsets that matter to brands. Could it work
for your brand? Well it sure is a better way
than to just put banners on pages with high
traffic via correlation of demographics.
The Mindset attribute grid (click to
enlarge)
|