A passionate marketers point of view
Google #SEO

Product Ads by Google a move from CPC to CPA

images
Since November, Google has been testing a new search ad format called Product Ads. These enable retailers to list pictures of their merchandise and pricing information in addition to text. The ads are cost-per-action (CPA), in contrast to Google's traditional cost-per-click (CPC) ads. I have been saying all along that if your are paying for CPC ads you're wasting money.
Read More...
|


Subscribe to Richs Blog by Email

Richs Blog

↑ Grab this Headline Animator



Featured blogger at Smart Data Collective