eCommerce
Empty shopping carts
09/11/09 06:23 AM
50.1% of online
shoppers who placed items in their shopping carts
did not go on to place an order according to Core
Metrics. Given how hard it is to get people to your
site today this number is embarrassing for any
eCommerce site but survey of marketing executives
found that two in three allocate less
than 10 cents of every marketing dollar to optimize
on-site media to encourage Web site visitors to
"convert" . Read
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