A passionate marketers point of view
Digital Marketing Channel

Because when the transformation happens -- and it will -- then you will have the advantage of knowledge.

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2009's consumers spend 34% of their media time online. As a result, digital marketing spending has gone from $6.2 billion in 1999 to $25.6 billion, or 12% of all marketing spending, in 2009. But marketers still spend most of their energy and dollars on television, newspapers, and radio. What you can learn from this decade is that consumers move quickly, models move slowly, and marketing moves conservatively. *
* Groundswell, What you can learn from consumers' digital decade

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