Is it the customer or profit that's more important ?

09/19/09 06:28 AM

Good is the enemy of great ! I really believe that especially when it comes to focusing your efforts around your customer. I believe that consumers today have a lot of choices and in order to convert them to customers you need to ensure that they are delighted with your brand touch points...every one of them ! Read More...

Tags: Marketing excellence

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"If my call is important to you why am I on endless hold listening to a person tell me that my call is important to you?"

08/16/09 07:35 AM

In a world where consumers have all the power and are not likely to forgive and forget customer service is becoming more and more important yet so few companies know how to do it right. It starts by putting yourself in your customers shoes and not be satisfied unless every brand touch point is an excellent customer experience. Read More...

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Get rid of customers? A list of what business needs to do during economic uncertainty

07/14/09 06:50 AM

Consider getting rid of some customers and some product lines to reduce complexity, increase efficiency, and conserve cash. Can this be true? The answer to that is yes. Managers today need real-time metrics to determine which customers are profitable and which ones strain the system that the increased costs do not make them desirable or profitable. Read More...

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A passionate marketers point of view

Is it the customer or profit that's more important ?

"If my call is important to you why am I on endless hold listening to a person tell me that my call is important to you?"

Get rid of customers? A list of what business needs to do during economic uncertainty