A passionate marketers point of view
Creative people don't get it
Marketing & Branding

Why agencies don't understand metrics and why creative people hate them

03/05/10 11:39 AM
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Metrics. To a lot of marketers on the hot seat metrics are all that's important today. Management is looking at the value of marketing and all too often the marketing that's being done does not lead to the hard metrics that senior management wants and needs. Read More...

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