Consumer lifestyles
Consumers not feeling the love from brands
05/07/10 04:43 AM
When asked “what
brands care about you?,” not a single global
consumer said they believed any brand cared about
them, except as a source of profit. When asked
what brands they love, more consumers answered
Apple than any other brand. However, many
consumers said they love no brand and even find
loving a brand unnatural. And you thought social
media was going to show consumers how much you
cared. Read
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What does the Apple iPad and Hyundai tell us about consumers ?
03/30/10 08:10 AM

Consumers: Anticipate my needs
03/16/10 02:06 PM
Today consumers
want instant gratification, especially on the
Internet. Websites not only have to provide
relevant content to microsegments they have to
take and guide users through their website and
anticipate their needs and questions. The
downside is to not doing this ? A lot of money
wasted as people come to your website and leave
because they couldn't find what they
wanted. Read
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If you think consumers are going to go back to their free spending ways, think again
03/09/10 11:30 AM
Companies need
to recognize that there will not be a wholesale
return to a pre-recession shopping mode and will
need to adapt to the changed behaviors and
patterns to win in today’s changed marketplace.
That is a quote from a new report on consumer
behavior from Kantar Retail. In summary: you had
better start changing the way you brand and
market today because tomorrow maybe too
late.
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