If you think consumers are going to go back to their free spending ways, think again

03/09/10 11:30 AM

Companies need to recognize that there will not be a wholesale return to a pre-recession shopping mode and will need to adapt to the changed behaviors and patterns to win in today’s changed marketplace. That is a quote from a new report on consumer behavior from Kantar Retail. In summary: you had better start changing the way you brand and market today because tomorrow maybe too late. Read More...

Tags: Consumer spending

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It's about needs now for consumers not wants

01/22/10 08:46 AM

Consumers have learned a bitter lesson.They understand that increased consumption will have to come from income and not borrowing and that income will need to come from employment which is shaky at best. Welcome to the age of needs over wants.
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Tags: Spending

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New role of women: same as the old role of women

01/10/10 10:18 AM

Women flock to social media was a recent headline on a marketing website. My response is DUH ! Women are a natural for social media because they don't have a problem relating to one another and are quick to embrace a sense of community.
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Tags: Marketing to women

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What can early bird diners tell marketers ?

01/09/10 08:15 AM

A classic episode of Seinfeld made fun of his parents going to eat at 4PM to take advantage of the early bird special which usually means substantial discounts off the menu. A restaurant in Miami was surprised to see a different audience taking advantage of their early bird special menu and ir says a lot about consumers attitudes.
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Tags: Learning from consumers

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