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Consumer lifestyles
Marketing & Branding

Consumers not feeling the love from brands

05/07/10 04:43 AM
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When asked “what brands care about you?,” not a single global consumer said they believed any brand cared about them, except as a source of profit. When asked what brands they love, more consumers answered Apple than any other brand. However, many consumers said they love no brand and even find loving a brand unnatural. And you thought social media was going to show consumers how much you cared. Read More...

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What does the Apple iPad and Hyundai tell us about consumers ?

03/30/10 08:10 AM
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In case you don't follow technology stories Apple sold out of iPads and analysts are expecting that Apple could sell as many as 5 million iPad's this year. Now wait a second ! Aren't we still in one of the worst recessions in history ? How can people lay down $500+ for a new iPad when they are worried about their jobs and finances ? Simple: because in their minds this product helps them become more effective at time management and is made by one of the best brands in the world, Apple. Read More...

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Consumers: Anticipate my needs

03/16/10 02:06 PM
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Today consumers want instant gratification, especially on the Internet. Websites not only have to provide relevant content to microsegments they have to take and guide users through their website and anticipate their needs and questions. The downside is to not doing this ? A lot of money wasted as people come to your website and leave because they couldn't find what they wanted. Read More...

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If you think consumers are going to go back to their free spending ways, think again

03/09/10 11:30 AM
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Companies need to recognize that there will not be a wholesale return to a pre-recession shopping mode and will need to adapt to the changed behaviors and patterns to win in today’s changed marketplace. That is a quote from a new report on consumer behavior from Kantar Retail. In summary: you had better start changing the way you brand and market today because tomorrow maybe too late. Read More...

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