Changing Demographics
Shifting demographics means traditional segmentation is dead
02/27/10 01:08 PM
In
the 10 largest cities, no ethnic or racial group
constitutes a majority. By 2010, white-non
Hispanics will make up 80% of the population aged
65+ but just 54% of Americans under the age of
18. The message to marketers is clear:
No single
demographic, or even handful of demographics,
neatly defines the nation or a
market.
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