A passionate marketers point of view
Changing Demographics

Shifting demographics means traditional segmentation is dead

iStock_000006036823XSmall
In the 10 largest cities, no ethnic or racial group constitutes a majority. By 2010, white-non Hispanics will make up 80% of the population aged 65+ but just 54% of Americans under the age of 18. The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation or a market.
Read More...
|


Subscribe to Richs Blog by Email

Richs Blog

↑ Grab this Headline Animator



Featured blogger at Smart Data Collective