twitterlinkedinfacebook
Featured blogger at Social Media Today



Challenges of Marketing
New Marketing

More consumer anger leads to more mistrust of marketing

10/17/09 08:33 AM
me131
The bailouts, at tax payers expense, has fueled a new era in wealth on Wall Street and American consumers are getting angrier as they receive notices that their credit card interest rates have gone through the roof and that any raise they maybe getting this year is being offset by major increases in their health insurance. Angry consumers are a marketers worst nightmare and as consumers get angrier they are getting more more skeptical of business and marketers messages in general. Read More...

Tags:

|

Are you still trying to interrupt me?

09/17/09 01:35 PM
empowerpat
I am an empowered consumer. I am a real human being who has needs and wants, hopes and ambitions, and wants to do what is right to get through this week. For way too long you have bombarded me with TV ads on TV even though I don't trust you. You continue to group me into market segments and treat me as a number but because of the Internet I can learn everything I need to know about you and your product and listen in to what others are saying about your brand and company. Read More...

Tags:

|

Marketers would be wrong to think that consumers will go back to spending

08/10/09 07:59 AM
chart_monthly_savings.03
The savings rate took a dip in July, job losses were better than expected and the market is climbing again. Happy days are here again !! Not bloody likely ! Take a look at the numbers behind the numbers and you’ll find that for the most part consumers are still aprehensive about the future. A Twitter contact recently suggested that consumers have short memories and will start spending again but I believe that is not true and that to some extent consumer behavior has changed forever.
Read More...
|
Share |