Why Dell is sucking wind

12/19/09 08:16 AM

A client recently shipped me a Dell computer in order to access their internal servers (I use a Mac). Since I am a bit of an geek and tech person (what guys isn't) I said sure even though I have an iMac as my primary computer. The brand experience of getting a new computer is as different as day and night between Apple and Dell and is one reason Dell is so laying off of people and having problems. . Read More...

Tags: Dell

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What is in store for 2010 for marketers?

12/05/09 01:43 PM

If you can believe it 2009 is almost history and we're getting ready to bring in 2010. The recent news on the jobs front is encouraging but marketers would be wise not to believe that consumers are going to go back to their free spending ways in the coming years.

Recession behavior change: Consumers are trying less expensive brands and like them

12/04/09 09:07 AM

According to the McKinsey Quarterly "Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them." Does this mean more problems for brand marketers? No it does not but it also is a clear indication that branding attributes are changing and are being defined by consumers, not marketers.

Open branding is the rule now not the exception

11/24/09 05:41 AM

Engagement, transparency, brand aggregators, these are all the elements of marketing to today's consumers but it requires a completely new way to think about your customers and an approach that many marketers may not be willing to take as they continue to push marketing to consumers who don't want to hear it anymore. Read More...

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Run away ! Brand marketers now want to use social media to interrupt us !

11/10/09 12:11 PM

A recent study also showed that consumers were happy to let brands be part of their social media experience, so it concluded that opportunities for branding do exist within social media. As Monty Python said when they confronted the killer rabbit "run away, run away!"

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