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When your brand becomes a commodity

02/15/10 11:53 AM

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Consumers want simplicity and they want it when they shop. As one shopper recently said "Do I really need to decide between 15 different types of toothpaste when I go to a store?" Retailers are picking up on this trend and eliminating some brands in favor of private label. Either you invest in your brand now or it could wind up costing you a whole lot later on. Read More...

Tags: Private Label

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The lesson to marketers from an election ? Consumers are becoming anti-brand shoppers

01/20/10 05:26 AM

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"The failure to understand how anti-establishment the country has become is a big part of the problem". This is a quote from a high ranking Democrat trying to explain a GOP win in a state where Democrats outrank Republicans 3:1. There is a powerful lesson here as well for brand marketers.
Read More...

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