Big brands in trouble
When your brand becomes a commodity
02/15/10 11:53 AM
Consumers
want simplicity and they want it when they shop.
As one shopper recently said "Do I really need to
decide between 15 different types of toothpaste
when I go to a store?" Retailers are picking up
on this trend and eliminating some brands in
favor of private label. Either you invest in your
brand now or it could wind up costing you a whole
lot later on. Read
More...
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The lesson to marketers from an election ? Consumers are becoming anti-brand shoppers
01/20/10 05:26 AM
"The failure to
understand how anti-establishment the country has
become is a big part of the problem". This is a
quote from a high ranking Democrat trying to
explain a GOP win in a state where Democrats
outrank Republicans 3:1. There is a powerful
lesson here as well for brand marketers.
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