Big brands in trouble
Want more proof most marketers area brain dead ?
04/08/10 06:33 AM
Brain dead ! How
else can you explain the fact that most CMO's are
still using outdated metrics to justify social
media programs ? Visits to you website ? Click
throughs ? Irrelevant today in an era of consumer
engagement but this is what happens when way too
many people are ingrained in using old metrics
for new media. Read
More...
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