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2010: Metrics, Metrics and more Metrics

01/01/10 07:10 AM

Attitudes of management toward marketing

Creating a branded community locked within Facebook or any other broad-reaching social network is probably not the best strategy for converting consumers into customers as a lot of marketers are going to find out the hard way in 2010. Sure budgets for social media are increasing but throwing money into one tactic is not going to work when other brand touch points lag. Marketers are going to have to find a way to get better metrics and social media is a great way to get instant feedback.
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Tags: 2010

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