A passionate marketers point of view
Analytics and Metrics
Marketing & Branding

Promoted Tweets lead to ROI but is the ROI real ?

05/09/10 10:16 AM
richmeyerblog129
Bravo TV used promoted Tweets in conjunction with corporate parent NBC Universal’s Earth Week initiatives. Bravo invited consumers to find out their green IQ in a game on the cable network’s Web site. Within a couple of hours, that Promoted Tweet hit the maximum number of retweets allowed, 300, and in one day, received 200,000 impressions. Impressions ? Impressions are NOT a measure of success today and mean little to real business objectives. Read More...

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Why do marketers insist on using outdated metrics with new media ?

05/08/10 06:24 AM
AreYouDumb2
Amazingly myopic ! Clueless ! These are just two of the phrases that come to mind when read research that indicates that marketers are still measuring impressions and clicks for online media. No wonder so many companies are clueless when it comes to digital marketing. Read More...

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Data interpretation: drunk monkey's trying to put a puzzle together

03/18/10 06:27 AM
DrunkMonkeys
"What is even worse is that very few organizations called them out, especially on the mobile issue, or even questioned them. I’m pretty sure that there is some PR person over there trembling in her shoes worried that someone called them out. I am calling them out!" This is a quote from Industry Pace a website devoted to interactive advertising via an article titled "Facebook Bigger Than Google....NOT" and shows that we need to question data from all sources to ensure we are seeing "real numbers".

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Better measurement equals better management

03/17/10 05:21 PM
measure-tape-510
Measure and then measure again. That is the rule today for a lot of businesses who are trying to lower costs and eliminate waste. Most companies have a lot of data on their customers but data alone is not going to provide insights you need. You also need people who can recommend and implement data to make it actionable. Read More...

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