Analytics and Metrics
Promoted Tweets lead to ROI but is the ROI real ?
05/09/10 10:16 AM
Bravo TV used
promoted Tweets in conjunction with corporate
parent NBC Universal’s Earth Week initiatives.
Bravo invited consumers to find out their green
IQ in a game on the cable network’s Web site.
Within a couple of hours, that Promoted Tweet hit
the maximum number of retweets allowed, 300, and
in one day, received 200,000 impressions.
Impressions ? Impressions are NOT a measure of
success today and mean little to real business
objectives. Read
More...
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Why do marketers insist on using outdated metrics with new media ?
05/08/10 06:24 AM
Amazingly myopic
! Clueless ! These are just two of the phrases
that come to mind when read research that
indicates that marketers are still measuring
impressions and clicks for online media. No
wonder so many companies are clueless when it
comes to digital marketing. Read
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Data interpretation: drunk monkey's trying to put a puzzle together
03/18/10 06:27 AM
"What is even
worse is that very few organizations called them
out, especially on the mobile issue, or even
questioned them. I’m pretty sure that there is
some PR person over there trembling in her shoes
worried that someone called them out. I am
calling them out!" This is a quote from Industry
Pace a website devoted to interactive advertising
via an article titled "Facebook Bigger Than
Google....NOT" and shows
that we need to question data from all sources
to ensure we are seeing "real numbers".
Read More...
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Better measurement equals better management
03/17/10 05:21 PM
Measure and then
measure again. That is the rule today for a lot
of businesses who are trying to lower costs and
eliminate waste. Most companies have a lot of
data on their customers but data alone is not
going to provide insights you need. You also need
people who can recommend and implement data to
make it actionable. Read
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