Consumers to advertisers: It's my Internet leave me alone

10/03/09 07:52 AM

A recent survey found that close to 50% of online users would pay for advertising free content. According to "The Next Evolution of Marketing" it could be argued that ads are killing social networks. In 2007 ads on social networks grew 155% and was projected to grow another 75% but at the same time consumer interest in these sites declined 14%. These facts prove that consumers are rejecting traditional advertising and telling marketers to "leave us the hell alone!" Read More...

Tags: Changing environment of marketing

Humor in ads does not make a premium brand

08/18/09 07:09 AM

Just how bad a shape is Sony in? A new campaign is taking a light-hearted tack to stimulate demand during the worst recession in decades for products like camcorders, digital books, TV sets, Blu-ray disc players, notebook computers and cameras. Is this a way to position a premium brand like Sony or is it a waste of money? I believe it is the latter as Sony’s problems continue with a brand that is lost in a fog.

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A passionate marketers point of view

Consumers to advertisers: It's my Internet leave me alone

Humor in ads does not make a premium brand