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Marketing & Branding

Consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook.

03/25/10 09:57 AM
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While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. So why then are so many marketers planning to increase spending on social media ? Because they are clueless and at this point it's easier to follow the crowd than redefine marketing around consumer touch points.
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