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Marketing & Branding

What's next for social media? You already know

02/05/10 10:32 AM
dazzled_by_common_sense
More and more "experts" are posting their theories about where social media is heading but the truth is that you already know where social media is going; just think where most relationships go. Read More...

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Facebook: Consumers locked into technology ?

01/27/10 06:17 AM
twitter-vs-facebook
Facebook is keeping the allegiance of millions of users because of a concept called "technological lock-in." In other words, the site has become an essential part of their lives. Technological lock-in is the idea that the more a society adopts a certain technology, the more unlikely users are to switch. Its the reason why the QWERTY keyboard layout, devised for typewriters in the 1870s, is still the standard despite the development of several more logical configurations.
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Starbucks profits triple. Is it all because of social media?

01/21/10 08:31 AM
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Caffeine lovers visited Starbucks Corp. more often – and spent more money when they did – during its fiscal first quarter, the world's largest coffee chain said Wednesday, more than tripling its profit. A lot of people are going to point to Starbucks social media program but to say that their social media program alone was the answer is a big mistake.
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