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Google Buzz takes on Facebook and Twitter

02/09/10 11:36 AM

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Twitter has reached a plateau in new users and Facebook keeps growing but most the growth is coming from outside the US. Now Google has unveiled Google Buzz which integrates social media with their powerful eMail client. Is the beginning of the end for Facebook & Twitter ? Read More...

Tags: Googe Buzz

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2010: Metrics, Metrics and more Metrics

01/01/10 07:10 AM

Attitudes of management toward marketing

Creating a branded community locked within Facebook or any other broad-reaching social network is probably not the best strategy for converting consumers into customers as a lot of marketers are going to find out the hard way in 2010. Sure budgets for social media are increasing but throwing money into one tactic is not going to work when other brand touch points lag. Marketers are going to have to find a way to get better metrics and social media is a great way to get instant feedback.
Read More...

Tags: 2010

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