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Monologue gives way to dialogue and why consumers don't listen to messages

03/02/10 10:54 AM

focus

Consumers are angry and they have been telling marketers again and again "I am not a segment!" In this era of social media monologue has given way to dialogue and a fundamental shift in culture is underway. Read More...

Tags: New consumer

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When Your Company Culture Isn’t Ready for Social Media*

01/08/10 07:28 AM

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If you have already implemented social media to connect to your customers, how are your organization’s executives responding to the wealth of information ? Are they open and responsive to it, no matter how bad the feedback, or do they demand the feedback be filtered in order to create a sanitized, more palatable version? More importantly are they responding in Internet time rather than on your company time schedule of "when we get to it".

Read More...

Tags: Implementation

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