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Marketers need to be agents of change

02/02/10 12:46 PM

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If you chose a job where you go through the motions and do what people tell you to do don't be surprised if you find that you have a "job" and not a career. We spend way too much time at work to hate Monday's but there are a lot of marketers out there who spend time doing and redoing Power Points instead of taking intellectual risks and asking "why are we doing this & how can we do it better?"

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When marketing is not accountable

01/31/10 03:12 PM

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Awareness does not translate into business objectives. Those annoying Geico and Progressive auto insurance TV ads have been running for a long time and it seems on every channel yet Geico has only increased its market share 0.8% and Progressive has only increased 0.2% since January 2008. Oh, by the way, the Progressive girl has over 271,000 Facebook fans.
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Tags: Geico

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