A passionate marketers point of view
#in
Marketing & Branding

When your brand becomes a commodity

02/15/10 11:53 AM
iStock_000006322909XSmall
Consumers want simplicity and they want it when they shop. As one shopper recently said "Do I really need to decide between 15 different types of toothpaste when I go to a store?" Retailers are picking up on this trend and eliminating some brands in favor of private label. Either you invest in your brand now or it could wind up costing you a whole lot later on. Read More...

Tags:

|

2010: Metrics, Metrics and more Metrics

01/01/10 07:10 AM
Attitudes of management toward marketing
Creating a branded community locked within Facebook or any other broad-reaching social network is probably not the best strategy for converting consumers into customers as a lot of marketers are going to find out the hard way in 2010. Sure budgets for social media are increasing but throwing money into one tactic is not going to work when other brand touch points lag. Marketers are going to have to find a way to get better metrics and social media is a great way to get instant feedback.
Read More...

Tags:

|

In a 140-character world, a wordy Blog feels like reading War & Peace. Backwards. In Russian

12/30/09 10:30 AM
images
The BLOG is dead, long live the BLOG ! Even though Twitter has not yet made its way into the majority of Internet users homes Microblogging may have changed the way we get information and news forever. In a time compressed world where we have gone from too little information to too much information Microblogging is a great way to stay on top of the news that's important to YOU not the rest of the world.
Read More...

Tags:

|


Subscribe to Richs Blog by Email

Richs Blog

↑ Grab this Headline Animator

Featured blogger at Smart Data Collective









Social Media (2)
Consumer lifestyles (6)
Management Marketing (3)
Segmentation (1)
Social Media Branding (1)
Working in corporate America (9)
Changing Demographics (1)
#social media (1)
#socialmedia (3)
#in (6)
Microblogging (1)
#in (3)
Analytics and Metrics (3)
#socialmedia (2)
Digital Marketing Channel (1)
#CPG (1)
Google #SEO (2)
#socialmedia #in (3)
#politics
Big brands in trouble (2)
New Product Introduction
Advertising with No ROI (2)
#marketing #branding (2)
Innovation
Women & Marketing (3)
Truth & Transparency
Social Media #socialmedia (12)
#in (1)
#socialmedia #in (1)
Changing Businesses Environments (1)
Traditional Media's Decline #socialmedia #CPG #In (1)
Stupid marketing campigns #marketing (1)
Marketing #in (1)
#Branding #CPG (1)
#CPG #in (1)
New marketing skills (2)
#CPG #socialmedia #in (2)
#CPG #branding (1)
#CPG (1)
The new consumers #CPG (1)
#in (1)
Customer Service & Social Media (1)
Creative people don't get it (1)
#apple #ipad (1)
Print Ads (1)
Really bad marketing (1)
Products that are nice to have but that you don't need
Website development (1)
Consumer spending & The Economy (4)
Best in class #in (1)
Clueless (1)
Consumers using social media (1)
Mobile Marketing (1)
Twitter (4)
#socialmedia (1)
Marketing Linchpin (1)
The Internets bad side (1)
Consumers Packaged Goods (1)
IPad (1)
Marketing Data (1)
Demographics (1)
I see dumb people (1)
Another bad study on social media (1)
Marketing 3.0 #in (1)
Market Research Data (1)
Marketing & Technology (1)
Old Media is dead (1)
What are you selling ? (1)