When your brand becomes a commodity
02/15/10 11:53 AM
Consumers
want simplicity and they want it when they shop.
As one shopper recently said "Do I really need to
decide between 15 different types of toothpaste
when I go to a store?" Retailers are picking up
on this trend and eliminating some brands in
favor of private label. Either you invest in your
brand now or it could wind up costing you a whole
lot later on. Read
More...
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2010: Metrics, Metrics and more Metrics
01/01/10 07:10 AM

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In a 140-character world, a wordy Blog feels like reading War & Peace. Backwards. In Russian
12/30/09 10:30 AM

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