When your brand becomes a commodity

02/15/10 11:53 AM

Consumers want simplicity and they want it when they shop. As one shopper recently said "Do I really need to decide between 15 different types of toothpaste when I go to a store?" Retailers are picking up on this trend and eliminating some brands in favor of private label. Either you invest in your brand now or it could wind up costing you a whole lot later on. Read More...

Tags: Private Label

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2010: Metrics, Metrics and more Metrics

01/01/10 07:10 AM

Attitudes of management toward marketing

Creating a branded community locked within Facebook or any other broad-reaching social network is probably not the best strategy for converting consumers into customers as a lot of marketers are going to find out the hard way in 2010. Sure budgets for social media are increasing but throwing money into one tactic is not going to work when other brand touch points lag. Marketers are going to have to find a way to get better metrics and social media is a great way to get instant feedback.
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Tags: 2010

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In a 140-character world, a wordy Blog feels like reading War & Peace. Backwards. In Russian

12/30/09 10:30 AM

The BLOG is dead, long live the BLOG ! Even though Twitter has not yet made its way into the majority of Internet users homes Microblogging may have changed the way we get information and news forever. In a time compressed world where we have gone from too little information to too much information Microblogging is a great way to stay on top of the news that's important to YOU not the rest of the world.
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Tags: Twitter

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