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Marketing & Branding

Brands vs. Private Label (Who wins?)

02/21/10 11:37 AM
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In the past there was a direct correlation between private label market share and the economy; as the economy got worse private label sales increased. Some branded marketers have the mistaken belief that history is going to repeat itself and that private label sales are going to go down as the economy comes back. Some brands might see a small impact but for the most part consumers like private label and they are going to stick with the value that private label brands offer.
"When people start feeling economic stress, they tend to trade down," said Dennis Lombardi, executive vice president at WD Partners, a food consulting firm. "When they lose their job, they trade out." Read More...

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