#Branding

The future of branding: Consumers have changed but can marketing change with them ?

12/27/09 12:03 PM

What a year its been for marketers ! Consumers rule and are using every channel they can to vent their frustration with irrelevant marketing and advertising. Consumers want more while paying less and if you disappoint them you're going to pay the price as they use social media to vent. Can marketers change and what is branding dead ? Download my presentation and enjoy !
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Tags: The hype vs. reality

The end of another brand

12/20/09 01:35 PM

Alas another brand succumbs to the recession. GM is pulling the plug on SAAB which once was a brand for yuppies and upwardly mobile consumers. The lesson here is clear; invest in your brand or face the circumstances of a brand with no equity and thus no value.
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Tags: SAAB

Branding after a recession: adapt or die

12/17/09 07:08 PM

The economy appears to have begun recovering after the worst recession in half a century. But businesses ranging from shoemakers to financial services to luxury hotels don't expect American consumers to return to their spendthrift ways anytime soon. They see consumers emerging from the punishing downturn with a new mind-set: careful, practical, more socially conscious and embarrassed by flashy shows of wealth. Read More...

Tags: Brands