10/27/09 11:00 AM Filed in:
Looking
for meaningful work
Matrix
organizations, that term should be an oxymoron. In
today’s business environment where speed of
implementation can mean the difference between a
consumer becoming a customer organization have to
find ways to get middle managers empowered to make
decisions without the requirement of developing and
redoing Power Point decks and having back to back
to back meetings. Read
More...
10/25/09 03:56 PM Filed in:
Branding
Interesting to
read that there is only 20% brand loyalty when it
comes to automobiles. I'm sure that some brand have
a lot higher loyalty (Subaru) than others but was
is behind these numbers is a further indication
that a lot of companies don't understand the value
of branding. Read
More...
10/17/09 08:33 AM Filed in:
Challenges
of Marketing
The bailouts, at
tax payers expense, has fueled a new era in wealth
on Wall Street and American consumers are getting
angrier as they receive notices that their credit
card interest rates have gone through the roof and
that any raise they maybe getting this year is
being offset by major increases in their health
insurance. Angry consumers are a marketers worst
nightmare and as consumers get angrier they are
getting more more skeptical of business and
marketers messages in general. Read
More...
Tags: Consumer trust
10/10/09 12:30 PM Filed in:
Working
in corporate America
Widespread
dissatisfaction is not limited to those on the
lower rungs of the corporate ladder; it affects
executives, too although they usually get a lot of
money for putting up with jobs they may dislike.
However, people who work for small companies or for
themselves are happier than their corporate
counterparts. Read
More...
Tags: Working for the man
10/06/09 06:58 AM Filed in:
Management
Failures
What does it take
to realize that some CEO's stink? Robert Nardelli,
the ex-CEO of Home Depot and Chrysler has made
millions of dollars and in the process has left a
trail of corporate destruction. Sergio Marchionne,
the new head of Chrysler, has been surprised as
surveys the damage left behind by his predessor but
since Mr Nardelli has no experience in the auto
industry, what did he expect? Read
More...
10/05/09 07:20 PM Filed in:
Branding
I have been a Mac
person for over 6 years now. I love OS X and indeed
I have an iPod and iPhone as well. Last night on
the news here in southern
California there was story
about iPods overheating and in fact one person
actually got a pretty good burn on their chest
from their iPod. Sadly Apple's response was both
arrogant and unresponsive but then when you're
on top of the pile you don't often need to look
down. Read
More...
10/04/09 05:09 PM Filed in:
Timely
Marketing Information
There was a time
when a marketing/advertising print magazines were
insightful and great reads. That time has past and
Ad Age, a relic of the past, is read by people who
should know a lot more than what this "magazine"
offers in stories that are old news.
Read
More...
Tags: Magazines
10/04/09 12:01 PM Filed in:
Internet
Trends
Nobody cares about
your product/company website except you. If you
look at your web analytics, especially the bounce
rate, and click stream analysis you'll see that
people are spending less time on your site and that
when they leave your site they are going to
competitors site. However, the real harsh truth is
that most marketing people don't understand the
Internet and don't allocate enough budget dollars
to provide a great interactive experience.
Read
More...
Tags: Marketing excellence
10/03/09 07:52 AM Filed in:
Advertising
A recent survey
found that close to 50% of online users would pay
for advertising free content. According to "The
Next Evolution of Marketing" it could be argued
that ads are killing social networks. In 2007 ads
on social networks grew 155% and was projected to
grow another 75% but at the same time consumer
interest in these sites declined 14%. These facts
prove that consumers are rejecting traditional
advertising and telling marketers to "leave us the
hell alone!" Read
More...
Tags: Changing environment of
marketing
10/01/09 12:18 PM Filed in:
Branding
A lot of people
agreed with me that Starbucks move into instant
coffee is a really bad brand decisions and one
person (brandingexpert/twitter.com)
even said that Schultz is telling wall street what
they want to hear. Isn't this the same Street that
brought our economy to the brink and whose motto is
"instant gratification takes too long"?
Read
More...
Tags: Starbucks failures
