05/29/10 11:28 AM Filed in:
Mobile
Marketing
This month is
was reported that people are using their
applications on smart phone more than the phone
itself. This is clear indication that people want
to be connected no matter where they are but with
all the applications out there how are consumers
downloading and using mobile applications ? Here
is my take a mobile application downloads.
Read
More...
05/27/10 02:49 PM Filed in:
Social
Media
We all purchase
brands and we may even like your product but does
that mean that I want to friend to you on social
media ? The answer to that is "hell no" ! Sure
there are some brands that I may decide to
contact via Twitter or Facebook but you have my
business do you also need to bombard me with
advertising on a Facebook page too?
Read
More...
Tags: Facebook
05/27/10 06:12 AM Filed in:
Consumers
Marketing today,
more than ever, is about exceeding customer
expectations to forge relationships that say "we
appreciate your business and realized that we
have to earn you as a customer everyday". This
last week two brands, Zappos and The Palm
exceeded my expectations and because of their
actions I will remain a loyal customer for a long
time.
Read More...
Tags: Exceeding expectations
05/24/10 05:41 AM Filed in:
Social
Media | Marketing
This recession
is unlike any other because, all with the rise of
social media, it has led to a change in the way
consumers shop for products. Brand loyalty can no
longer be taken for granted and everyone within
your organization is now a marketers whether they
realize it or not. Read
More...
Tags: Consumer spending
05/21/10 09:42 AM Filed in:
Advertising
That's one small
step for convergence and one huge step for
advertising. Make no mistake about the
announcement of Google TV yesterday is going to
open the door for a new way of advertising and
engaging consumers. It's also going to allow
advertisers to immediately determine the
effectiveness of their TV ads which could shed
some light on what makes a good TV spot.
Read
More...
Tags: Internet & TV
05/20/10 09:34 AM Filed in:
Business of
marketing
According to
statistics 25% of the workweek is spent in
meetings and the odds that a person in a meeting
doesn't know why he's there is 1 in 3. Anyone who
has works in marketing knows the frustration of
doing, and redoing, Power Point presentations for
endless meeting upon meeting. I have sat through
endless meetings where slide upon slide of data
is presented to the point it that you start
falling asleep or multitask on your PDA.
Read
More...
Tags: Sense of Urgency
05/19/10 08:21 AM Filed in:
Marketing
As women
increase their purchasing power throughout the
world, they're unleashing a major change in
society starting with the way they learn about
and consume products. Women are the primary users
of social media and women love to communicate
with one another. This is why social media has
exploded over the last couple of years but the
question is can male marketers market to female
consumers ? Read
More...
Tags: Women as a marketing force
05/18/10 11:01 AM Filed in:
Marketing
"Twitter as a
marketing platform is dead", said the recent
headline in a BLOG post on Social Media today.
The headline should have said, "Traditional
marketing is dead thanks to social media".
Read
More...
Tags: Women as a marketing force
05/15/10 06:52 AM Filed in:
Marketing
Sure
God created man first, but you always create a
prototype before the final master. It's women,
it's always been about women and will continue to
be about women for marketers.
Here is a
presentation on marketing
to and engaging women online. Enjoy !
Read
More...
Tags: Women as a marketing force
05/14/10 09:34 AM Filed in:
Social
Media
Procter &
Gamble Co. is scrambling to put out a social
media snowball over the safety of its new Pampers
diapers, a crucial brand that accounts for about
11% of the company's revenue. It started with an
unhappy customer who didn't like the new Pampers
and she now has a following of over
7,000 people on her Facebook
page. The key
lesson is reinforced: consumers have a lot
more power than marketers would have them
believe. Read
More...
Tags: Social Media backlash
05/13/10 05:38 AM Filed in:
Social
Media
Discontent with
Facebook has been spreading rapidly in recent
weeks, set off by anger over the ubiquitous
social networking service’s increasingly
byzantine privacy policy, its accidental
disclosures of supposedly private information,
and a general sense of discomfort about the
company’s approach to its users’ personal data.
So where are all the so called experts who said
"Facebook is going to control the Web"
now? Read
More...
Tags: Facebook
05/12/10 02:34 PM Filed in:
Advertising
Contrary to
longstanding received wisdom, the large majority
of viewers of live television do not leave the
room, nor do they change the channel, when the TV
program they are watching goes to commercial.
We're supposed to believe, according to this
study, that people actually watch TV commercials.
Let's see, how many ways can you say bullshit
!! Read
More...
Tags: TV Ads
05/11/10 06:05 AM Filed in:
Social
Media
"Is Social Media
a fad or the biggest shift since the industrial
revolution?" asks this new video based on Erik
Qualman's book Socialnomics. It's hard to read
any business publication or surf the Internet
without reading a new story about Facebook or
Twitter but then not too long ago we were reading
how eBay and AOL were going to rule the Internet.
Ultimately consumers will determine who wins but
it's also important to separate the hype from
reality when it comes to social media.
Read
More...
Tags: Fad vs. Reality
05/09/10 10:16 AM Filed in:
Social
Media
Bravo TV used
promoted Tweets in conjunction with corporate
parent NBC Universal’s Earth Week initiatives.
Bravo invited consumers to find out their green
IQ in a game on the cable network’s Web site.
Within a couple of hours, that Promoted Tweet hit
the maximum number of retweets allowed, 300, and
in one day, received 200,000 impressions.
Impressions ? Impressions are NOT a measure of
success today and mean little to real business
objectives. Read
More...
Tags: Twitter
05/08/10 06:24 AM Filed in:
Social
Media
Amazingly myopic
! Clueless ! These are just two of the phrases
that come to mind when read research that
indicates that marketers are still measuring
impressions and clicks for online media. No
wonder so many companies are clueless when it
comes to digital marketing. Read
More...
Tags: Analytics
05/07/10 01:45 PM Filed in:
Branding
| Consumers
When it comes to
antiquated media perhaps no publication
represents old traditional marketing and media
thinking than Ad Age. Sure they have stories once
in a while about social media and brand but
somehow these stories are more about PR than
connecting the dotted lines to ROI and brand
objectives. Now Ad Age would have us believe that
consumers don't trust friends on social media
sites. Without an understanding of how consumers
use social media in shopping this story is just
more hot air without substance.
Read
More...
Tags: Trust
05/07/10 04:43 AM Filed in:
Consumers
When asked “what
brands care about you?,” not a single global
consumer said they believed any brand cared about
them, except as a source of profit. When asked
what brands they love, more consumers answered
Apple than any other brand. However, many
consumers said they love no brand and even find
loving a brand unnatural. And you thought social
media was going to show consumers how much you
cared. Read
More...
Tags: Branding
05/05/10 06:31 AM Filed in:
Market
Research
While consumers
can give you direct feedback on what message they
received from an ad (what they remembered about
it, whether they liked it, etc.), they simply
cannot tell you—much less as a response to one
question—whether your new ad (or new brand
strategy, packaging, logo or tagline) will make
them more likely to buy your product. However
millions of dollars will be spent on ad recall
studies and the published results will continue
to make marketing trade journal headlines.
Read
More...
Tags: Market Research
05/03/10 08:15 AM Filed in:
Social
Media
Imagine a
scenario where you and a friend are talking and a
third person joins the conversation and says
something like "I hear that the dessert from Sara
Lee is excellent". I'm sure you would look at the
person then each other and say "excuse me" and
move to another area where you could once again
have a private conversation. Unfortunately a lot
of marketers are doing this exact same thing on
social media. Read
More...
Tags: Strategy development
05/02/10 08:14 AM Filed in:
Private
Label
There is a glut
of wine all over the world—an oversupply so
significant that it's compelled Australian
winemakers to plow up their vineyards, forced
French producers to turn wines into ethanol and
brought wealthy Napa vintners if not to their
knees then to their bankers in search of
refinance. The reasons are various—new vineyard
plantings by ambitious producers, increased
productivity at a time of plummeting demand,
winemakers who have over leveraged their
brands. Cameron Hughes
takes the
$100 California Cabernets that have gone
begging for buyers and sells the very same
wines under his own labels for $25 a bottle
and less. The question is will consumers buy
it or is the power of the brand too much for
them to believe a $100 wine could go for $20
? Read
More...
Tags: Wine
