05/29/09 05:57 AM Filed in:
Marketing
Strategy
OK, I admit it. I
am a typical guy when it comes to shopping or
dealing with retailers. Just give me what I want
and let get out of the store as quickly as possible
and I have a very low tolerance when it comes to
dealing with mistakes. This week I took my Infiniti
Ex to the dealer to have some work done via a
recall notice I received. After dropping the car
off at 7:30 in the morning I was informed at 4PM
that the car was not ready and that they did not
have the parts needed to put it back together? On
top of that they could not give me a loaner. I do
like my Infiniti Ex but this is the second time
that I have had to deal with this inconvenience
with an Infiniti vehicle and as far as I am
concerned it will be my last. When the car comes
off lease I am going to drop off the keys and say
"see you later", never to give them my business
again. There are some lessons to be learned here
though for all marketers... Read
More...
05/27/09 05:49 AM Filed in:
Facebook
"The mistake
people are making here is to say display
advertising does not work in social networking,"
said Tamas, describing the American marketplace.
"That is true, but what does work is much more
intelligent ads. It's much more like television.
People have not taken advantage of what Internet as
a medium can do." This is a quote by the someone
who is stupid enough to believe that Facebook is
worth $10-$20 billion. If you believe that then
there are some rocks I want to sell you that will
turn to gold if you water them. Read
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05/22/09 05:46 AM Filed in:
Social
Media
A
new study argues that
social media has reached its tipping point, with
83% of the online population now using it in
some form - and more than half do so on a
regular basis, reports MarketingVOX. Despite its
popularity, socnet platforms - including
Facebook, Twitter and the like - have failed to
demonstrate prowess as marketing tools, and
possibly never will, according to Knowledge
Networks, which released the report, titled “How
People Use Social Media.” However what this
study fails to understand is that traditional
marketing measurement and implementation in new
media does not work and until marketers learn to
talk to people instead of trying to sell them
they will never really "get it".
Read
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05/21/09 04:23 PM Filed in:
Social Media
Branding
It's easy to
Google a brand or company with "sucks" at the end
of the search term to find find people who are
disgruntled about with the product or organization.
I have have in fact suggested to many clients that
they purchase their domain name with 'sucks",
"stinks" etc to avoid negative online buzz but
recently I was able to work with a client to turn
the domain name "company sucks" into a positive.
How did it turn out? A lot better than we expected
! Read
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05/20/09 07:09 AM Filed in:
Social
Media
It seems that a
lot of companies are BLOGGING these days but what
makes a corporate BLOG successful? The answer to
that is "it depends on your objective, your
audience and the reputation of your company and
industry within the minds of your audience". One
also has remember that the BLOGGER does not control
the message the audience does. What does this mean
for corporate BLOGS? It means that a lot of
corporate BLOGS are going to fall on deaf ears and
be a wasted opportunity. Read
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05/12/09 08:18 AM Filed in:
Social
Media
Over the years I
have conducted a lot of research with Internet
users on how and why they use the Internet. Of
particular interest I learned that women do use the
Internet differently from how men use the web.
Women are much about communicating to express
feelings, men on the other hand talk to communicate
actions and are not likely to use the Internet to
BLOG about how they feel about a brand or
product. Read
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05/08/09 10:50 AM Filed in:
Twitter
Time. It's both an
ally and an enemy and today time is the new
currency. The Internet has bought a wealth of
information to our fingertips but who has time to
go through so much information? Enter Twitter: this
microblogging site has the ability to keep business
decisions makers updated on everything that is
happening within their market from company press
releases and missteps to the latest trends. Of
course the beauty of Twitter is that you can get
through a lot of information one line at a time
with no more than 140 characters.
Read
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05/08/09 06:02 AM Filed in:
Social
Media
Pay per post;
interesting
concept but will it work and is it credible?
Research has shows that when people BLOG they do
it to communicate or vent not to make money but
can you entice people over to the dark side by
essentially bribing them? It's easy to get
seduced by money and write things to get paid
but one of the reasons social media is so
effective is that it is open, honest,
communication. Paying people to BLOG, although a
great concept, is not going to be as effective
and everyday people who BLOG because they want
to.
Read
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Tags: Pay for blogging
05/06/09 08:30 AM Filed in:
Social
Media
Here’s a list of
research resources you can use to develop your
Social Media strategy. These enable you to gain a
better understanding of what your competitors are
doing on their blogs and sites; what influential
bloggers and customers are saying about you; and
what topics are being discussed in your
industry. Read
More...
05/03/09 02:26 PM Filed in:
Internet
Analytics
Study after
study, on large, representative samples, shows statistically
significant correlations between mindsets of consumers and purchase
behavior. People with high self-esteem are more likely to drink
premium coffee. Altruists floss more, and deliberate people pay off
their credit cards more regularly. Pragmatists like minivans, but
station wagons appeal more to spontaneous types. And highly open
people buy organic foods at nearly three times the rate of the
general population. Mindset Media
lets
advertisers define their targets on 21 standard
elements of personality and then reach those
targets on a mass scale in simple online media
buys. Use their proprietary ad targeting
technology to reach millions of people with the
Mindsets that matter to brands. Could it work
for your brand? Well it sure is a better way
than to just put banners on pages with high
traffic via correlation of demographics.
The Mindset attribute grid (click to
enlarge)
Read
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