03/29/10 08:20 AM Filed in:
Social
Media
One of the side
effects of the explosion of social media is all
the social media experts and people who are
trying to make money from those who are still in
the dark ages when it comes to new media.
Developing and implementing a social media
strategy is NOT easy and companies who believe it
is are the ones who want interns to execute their
social media strategy. Read
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Tags: Branding
03/26/10 11:11 AM Filed in:
Advertising
There are many
different reasons someone may or may not purchase
something. One reason may be the advertisements
for a certain brand. Over one-third of Americans
(35%) say that they have chosen not to purchase a
certain brand because they find the ads
distasteful and an additional 22% say they not
done this, but have thought of doing so. More
than two in five Americans (43%) say they have
never done this. These are some of the findings
of a new Adweek Media/ Harris Poll®,survey of
2,194 U.S. adults surveyed online between
February 2 and 4, 2010 by Harris Interactive. DUH
!! Read
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Tags: Bad Ads
03/25/10 02:32 PM Filed in:
Social
Media
Social media has
given consumers a voice but social media sites
that collect consumers complaints and consumers
praises could have a lot of impact on the
de-branding of America. Read
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Tags: Social Media
03/25/10 11:16 AM Filed in:
Marketing
| Branding
I'm sorry but we
have to stop seeing each other. It not me, it's
you !! That is what women are saying
to brands and with
women controlling so much wealth and brand
purchasing power marketers had better learn to
stop selling and listen more to what women
want. Read
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Tags: Women as a marketing force
03/24/10 09:20 AM Filed in:
Demographics
In the April
issue of Harvard
Business Review author Eric
Janszen writes that the economy we are in now is
going to be here for a while as consumers
continue to pay down debt and live within their
means without getting into debt. That is exactly
what I have been saying for almost a year now.
Consumers are not going to spend us out of this
recession. Read
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Tags: Economy
03/22/10 09:21 AM Filed in:
Marketing
This weekend I
made a trip to California wine country, Sonoma,
and although I had my iPhone I was once again
reminded that mobile marketing has a long way to
go before it can become a viable source for
consumers and marketers. Read
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Tags: Online via mobile
03/18/10 06:27 AM Filed in:
Market
Research
"What is even
worse is that very few organizations called them
out, especially on the mobile issue, or even
questioned them. I’m pretty sure that there is
some PR person over there trembling in her shoes
worried that someone called them out. I am
calling them out!" This is a quote from Industry
Pace a website devoted to interactive advertising
via an article titled "Facebook Bigger Than
Google....NOT" and shows
that we need to question data from all sources
to ensure we are seeing "real numbers".
Read
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Tags: Clueless
