03/29/09 06:00 AM Filed in:
Social
Media
Great article from
BW: It took John
F. Kennedy less than 18 minutes at Rice
University in September 1962 to inspire a
generation to land a man on the moon. It took
Barack Obama 17 minutes at the Democratic
Convention in July 2004 to persuade millions of
viewers that he had fresh ideas. It took San
Francisco Mayor Gavin Newsom seven and a half
hours to give his State of the City address in
December 2008. Yes, you read that last sentence
correctly—Newsom's presentation lasted more than
seven hours. Newsom tried something different by
delivering the entire 10-segment presentation on
YouTube (GOOG). It was different all right. But
it could have been more effective had he kept a
few basic lessons in mind. Read
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03/27/09 07:07 AM Filed in:
Really bad
marketing
You have to wonder
what the hell the people up in Redmond are drinking
these days. First there was the disastrous spots
with Seinfeld and now a new spot exploring the cost
difference between a PC laptop and Mac laptop with
such lines as "I guess I'm not cool enough for a
Mac". In today's economy value is determined a hell
of lot more than price. It is quality and service
and on both issues Apple wins hands down. Have you
ever tried to call Microsoft with an issue or
question on Office or Windows software? It's a maze
that is sure to leave all but the most determined
angry and upset at the lack of support and customer
service. But what is more important here is that
once a brand starts heading down a path of price
it's a hard trend to reverse. Read
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