Awareness
does not translate into business objectives.
Those annoying Geico and Progressive auto
insurance TV ads have been running for a
long time and it seems on every channel yet
Geico has only increased its market share
0.8% and Progressive has only increased 0.2%
since January 2008. Oh, by the way, the
Progressive girl has over 271,000 Facebook
fans.
Read More...
Tags: Geico
01/27/10 06:17 AM Filed in:
#socialmedia
#in
Facebook is
keeping the allegiance of millions of users
because of a concept called "technological
lock-in." In other words, the site has become an
essential part of their lives. Technological
lock-in is the idea that the more a society
adopts a certain technology, the more unlikely
users are to switch. Its the reason why the
QWERTY keyboard layout, devised for typewriters
in the 1870s, is still the standard despite the
development of several more logical
configurations.
Read More...
Tags: Facebook vs Twitter
01/22/10 08:46 AM Filed in:
Consumer
lifestyles
Consumers
have learned a bitter lesson.They understand
that increased consumption will have to come
from income and not borrowing and that
income will need to come from employment
which is shaky at best. Welcome to the age
of needs over wants.
Read More...
Tags: Spending
01/21/10 08:31 AM Filed in:
#socialmedia
#in
Caffeine
lovers visited Starbucks Corp. more often –
and spent more money when they did – during
its fiscal first quarter, the world's
largest coffee chain said Wednesday, more
than tripling its profit. A lot of people
are going to point to Starbucks social media
program but to say that their social media
program alone was the answer is a big
mistake.
Read More...
Tags: Starbucks
01/17/10 06:04 PM Filed in:
#socialmedia
| #in
The natural
tendency is to undertake brand building
activities only when the organization’s
financial goals are being met. Yet the
greatest opportunity to create added value
probably exists when those targets are not
being met -- if only because competitors
will probably be in a similar situation. How
do you convince a company to invest in
social media?
Read More...
Tags: Social Media
01/16/10 06:57 AM Filed in:
#in
| Working
in corporate America
Consider a
recent headline from Business Week:
The Disposable
Worker. Pay is
falling, benefits are vanishing, and no one's
job is secure. How companies are making the
era of the temp more than
temporary. As a marketer
you should be keenly aware of consumer
attitudes toward their jobs and the economy
because those attitudes will impact your
brand.
Read More...
Tags: Consumer anger
01/12/10 05:48 PM Filed in:
Google
#SEO
Since
November, Google has been testing a new
search ad format called Product Ads. These
enable retailers to list pictures of their
merchandise and pricing information in
addition to text. The ads are
cost-per-action (CPA), in contrast to
Google's traditional cost-per-click (CPC)
ads. I have been saying all along that if
your are paying for CPC ads you're wasting
money.
Read More...
Tags: Search Engine Marketing
01/10/10 10:18 AM Filed in:
Consumer
lifestyles
Women flock
to social media was a recent headline on a
marketing website. My response is DUH !
Women are a natural for social media because
they don't have a problem relating to one
another and are quick to embrace a sense of
community.
Read More...
Tags: Marketing to women
01/08/10 09:29 AM Filed in:
Management
Marketing
There was a
good article in the WSJ about why business
plans fail but as usual they approached the
subject from 35,000 feet and did not address
some basic reasons why business plans can
and do all too often fail. With close to 20
years experience in corporate America here
are some additional reasons why I believe
the best laid plans go way off the track and
crash with the shattering of careers.
Read More...
01/06/10 06:12 AM Filed in:
#socialmedia
Every time
I read a story about more ads coming on
Facebook it makes me cringe. Social media is
not media space, it's a new channel to
listen to and to talk with your customers
and consumers. Leave it to marketers to take
marketing thinking to new media where it's
not relevant anymore.
Read More...
01/01/10 01:12 PM Filed in:
Digital
Marketing Channel
2009's
consumers spend 34% of their media time
online. As a result, digital marketing
spending has gone from $6.2 billion in 1999
to $25.6 billion, or 12% of all marketing
spending, in 2009. But marketers still spend
most of their energy and dollars on
television, newspapers, and radio. What you
can learn from this decade is that consumers
move quickly, models
move slowly, and marketing moves
conservatively. *
* Groundswell, What you can
learn from consumers' digital
decade
Read
More...
Tags: Trends in branding
Creating
a branded community locked within Facebook
or any other broad-reaching social network
is probably not the best strategy for
converting consumers into customers as a lot
of marketers are going to find out the hard
way in 2010. Sure budgets for social media
are increasing but throwing money into one
tactic is not going to work when other brand
touch points lag. Marketers are going to
have to find a way to get better metrics and
social media is a great way to get instant
feedback.
Read More...
Tags: 2010
