New role of women: same as the old role of women
I'm a bitch, I'm
a lover
I'm a child, I'm a mother
I'm a sinner, I'm a saint
I do not feel ashamed
I'm your hell, I'm your dream
I'm nothing in between
You know you wouldn't want it any other way
Bitch by
Meredith Brooks
Women's role
within the family have changed somewhat over the
years but women still are "Dr Mom's" and make
most of the financial decisions when it comes to
purchases. Women have embraced social media and
made coupon websites high traffic areas because
when it comes to finance and make sound choices
most men are at a loss. Need proof? Just look at
most of the CEO's and financial leaders who got
us into this mess..99% are men.
Marketers should fear women because they are
constantly changing the rules of the game. They
are becoming more intelligent about the choices
they make and are willing to go online to do
research on everything they buy or want to buy.
Marketers who try and segment women
demographically are making a huge mistake because
that just isn't relevant anymore. Women are
divided in microsegments based on what they
believe and think.
One marketer that has done a great job marketing
to today's woman is Dove. Their natural beauty
campaign has consistantly been rated a winner by
women because they show women as they are not
some airbrushed pencil thin beauty that is meant
to appeal to mens fantasies. A
Marie
Claire cover model who
went naked and un-Photoshopped on the magazine's
cover generated a lot of buzz and V magazine's
"Size Issue," released photos by Terry Richardson
of plus-size model Crystal Renn duplicating the
poses of a skinny (i.e., traditional) model,
Jacquelyn Jablonski.
Plus size models making plus sexy again
What does this
tell me as a marketer? It tells me that women are
becoming more comfortable with their roles and
who they are. Sure there will always be airheads
(Paris Hilton comes to mind) who spend money like
water because they can or Joan Rivers type who
have so many face lifts they look like a freak
but for the majority of women it's;
..take me as I
am
This may mean
You'll have to be a stronger man (brand)
