Consumers are leading the revolution in how, where and when they watch media
01/18/10 05:24 PM Filed in: #socialmedia
| #in
Please buckle
your seatbelts folks, it's going to be one hell
of a bumpy fast paced ride. What we are all
experiencing is a fundamental shift in the way we
receive and get information. Gone are the days of
turning on CNN via cable, replaced by going
online and getting live updates via Twitter or
other social media site.
We longer want to wait for the Tonight Show to come on to see who the guests are going to be we now time-shift via Tivo or Hulu and instead watch that unwatched episode of 24.
The New York Times and Wall Street Journal are shortly going to go to strictly pay models and a lot more publications are waiting in the wings to see if they succeed. If they do sign up a lot of people than you can believe that other magazines and newspapers will follow. However, remember that in this age of social media we are all journalists and that means there is going to be a lot more information out there to sort through and some of it is not going to be credible.
There is no doubt that we are in the middle of a revolution in the way people get and share information but for some reason that message is falling on deaf ears with corporate America. They still want to interrupt us when we go to our favorite websites with a page featuring an advertisement with a message "click here to skip".
Some believe that having a lot of followers via a social media page means great branding but then again these are the same people who continue to bombard us with irrelevant advertising and talk about "reach & frequency". Like seeing a commercial 6 times is going to make us want to switch insurance or buy a new detergent.
I love watching the information transformation take place because it is consumers who are determining the success, or failure, of online media not marketers. Consumers rule and they have a take no prisoners attitude but still we the occasional research showing that traditional advertising is not dead when in fact it's not..it's just a zombie.
We longer want to wait for the Tonight Show to come on to see who the guests are going to be we now time-shift via Tivo or Hulu and instead watch that unwatched episode of 24.
The New York Times and Wall Street Journal are shortly going to go to strictly pay models and a lot more publications are waiting in the wings to see if they succeed. If they do sign up a lot of people than you can believe that other magazines and newspapers will follow. However, remember that in this age of social media we are all journalists and that means there is going to be a lot more information out there to sort through and some of it is not going to be credible.
There is no doubt that we are in the middle of a revolution in the way people get and share information but for some reason that message is falling on deaf ears with corporate America. They still want to interrupt us when we go to our favorite websites with a page featuring an advertisement with a message "click here to skip".
Some believe that having a lot of followers via a social media page means great branding but then again these are the same people who continue to bombard us with irrelevant advertising and talk about "reach & frequency". Like seeing a commercial 6 times is going to make us want to switch insurance or buy a new detergent.
I love watching the information transformation take place because it is consumers who are determining the success, or failure, of online media not marketers. Consumers rule and they have a take no prisoners attitude but still we the occasional research showing that traditional advertising is not dead when in fact it's not..it's just a zombie.
