Are people with DVR's really watching commercials?
11/02/09 07:12 AM Filed in: Media
Research can be very insightful but only when it provides a clear picture to why things are happenings. Now some research organizations would have you believe that people with DVR's are watching commercials but I believe that is BS. The fact that they are not skipping the commercials does not mean that they are watching them. Here are some reasons I believe more research is needed;
1. People could be using the commercial time for breaks to get food, check eMail or talk to a spouse or partner.
2. People are too lazy to skip through the commercials for fear of missing some of the show they recorded.
We are a nation of multitaskers when it comes to watching TV. We love to watch TV while we check eMail, make dinner or read the paper. For the life of me I can't believe that people are actually watching the TV commercials, especially when they tend to be the same old same old.
As the Internet has become more accessible and essential to our lives, it's natural that we find ourselves online more than ever -- even when we're watching television. According to a new quarterly report by Nielsen, 57-percent of Americans watch television while surfing the Net at least once a month.
Americans
multi-task their media—57%of TV and Internet
homes simultaneously use the Internet and TV at
least one time per month. In addition, the
average consumer’s online experience at home is
in front of the television almost a third of the
time. As of June, 28% of consumer’s time using
the Internet is also spent simultaneously
watching TV, while only 3% of consumer’s time
watching TV is spent simultaneously using the
Internet.
